NICK MICALE

These days, we probably know more about someone across the world than the person across the hall. Often times those who live closest to us are the furthest from our minds. But the holiday season is the perfect time to get closer to our neighbors and acquaintances. And a Holiday Scratchers from the California Lottery is the perfect way to do it. Launch spot for the new 2018 CA Lottery Holiday Campaign.

While people shopped online for stocking stuffers, white elephant gifts, and other tchotchkes for co-workers and acquaintances, these videos were served up to them to help them give something a little more exciting this holiday season.

:06 video for social platforms.