Riordan, Lewis & Haden is a private equity firm, but there's nothing typical about them when it comes to investing. In need of a brand identity–one that accentuates their distinct, personal approach to building businesses–we created a new brand and identity: "The Business of Personal." Told through anecdotes, personal accounts, and tales of unconventional successes, this concept celebrates the experience of partnering with RLH. In addition to this new identity, website, ephemera, leave-behinds, letterheads, and business cards were created.
The business world is full of metaphors. Using some of RLH's, we created these boxes full of items symbolizing how they think about business. They took these to conventions, important dinners, and sent them to potential clients to stand out from other firms.
We completely re-designed and rewrote RLH's site. I can now kind of provide uncertain investment advice if you're interested.