For most of America, electric vehicles and self-driving AI bring the promise of a gloomy, if not apocalyptic, future. Which is why only about 3% of Americans own an EV.
With such a cold consumer landscape, we set out to warm the hearts, and consciousness, of the American public. And convince them that the EV6 isn’t just a positive part of our future, but also a key to living life fully charged.
What better way to do that than with a lonely robotic dog trapped in a retail prison, searching for a companion?
Turns out 112 million viewers agreed. And fell in love with a Robo Dog, who was willing to risk his life to find his forever home to live fully charged.
But that wasn’t the end of the story. With Robo Dog’s popularity and a partnership with the Petfinder Foundation, we’ve been able to help shelter dogs find forever homes. And live fully charged, too.
Here’s how the entire campaign unfolded. And convinced America to live fully charged.
The Super Bowl commercial America fell for. Hard.
A commercial showing off the capable all-wheel drive Kia EV6.
A commercial showing off the Kia EV6 AR Head-Up Display technology.
In support of our Super Bowl campaign, we created a way for everyone to bring the cutest Robo Dog around into their very own homes.