NICK MICALE

At its core, Kia is a youthful challenger. And the Stinger is the vehicle that most forcefully expresses the brand's values. The launch of the Stinger was the most ambitious vehicle launch by the company to date. I wrote the launch spot for the car (which also served as a brand manifesto), and informed support spots that followed. Becoming one of the primary architects of the brand's new voice as a result.

A feature-driven spot starring racing legend, Emerson Fittipaldi.