KIA LIGHT UP THE HOLIDAYS
The holiday season has become a maelstrom of marketing messaging to get us to spend our moolah-la-la-la.
The challenge was to break through this incredibly cluttered ocean of sales and promotions and not only get people's attention but also talking about Kia. We achieved all three.
We created this outdoor activation. And did it all in-camera, with no CG or FX. Just an amazing team, who slaved away to get this done in less time than it takes to bake a yule log. Yay! A Christmas miracle.