Centro is a visual design college in the heart of Mexico City. Students interested in creative careers get the training and experience here to become serious creative professionals.
We branded Centro as a place where people and ideas collect, combine and ultimately create. This branding concept is about Centro's world of intersecting ideas and practices. And that the best way forward is coming from all angles.
Centro is building a new campus. A sketch of the building's architecture fit perfectly with our concept of convergence and intersection. So we turned it into a graphical element Centro can own 100%.
Print: Here's a viewbook spread, introducing the school to new students.
A viewbook spread about the new campus.
Another spread for Centro's School of Fashion
Ad Campaign: One of our challenges was to increase selectivity in applicants. We developed a "self-selective" ad campaign targeting people so passionate about creativity, they alone would understand our ads.
Direct Mail: Mexican culture is pretty conservative when it comes to professional choices. For parents, an "art school" isn't considered one of the best ways for their children to continue an education. To convince them of the value of a creative profession, we created a mailer parents would receive at the same time their kids would receive Centro's viewbook.
Website: We also provided a completely new website format to match this concept as well.
Since this is an experimental school, we came up with an untraditional way to experience their site. One allowing users to explore the site without guidelines, providing prospective students with a first hand experience of what it's like at Centro – creation without boundaries.If you scroll down from the main landing page, you're able to explore the site in a less structured manner.
Mobile App: With Centro only a little over 10 years old, we created this app to help students and the school gain awareness in the professional world. It allows the school and students to showcase their work, network and connect to employers, each other and current working alumni.