NICK MICALE

Rather than chastise those responsible for starting wildfires, we thought it was time Smokey thanked those who helped prevent them. And what better way to do that than by giving them a great big Smokey Bear hug?

OOH

Feel like you're hugging Smokey all day long.

Here's a book we created and sent to directors as bait. We produced it as if Smokey made it himself, complete with pine scent and moss padding.